a couple of weeks ago the journalist Luis Quintanilla of Industry asked my views on electoral advertising in Trujillo this season. Some paragraphs of the interview were published in Focus, the Sunday supplement of the newspaper, on 12 September. Then publish the questionnaire in full of questions and my answers.
In your pu nt of view, which of the leading candidates for the Provincial Municipality of Trujillo has been developing a better marketing strategy and why?
No campaign has caught my attention. Most have appealed to resurrect the same phrases and promises populistic ever. No candidate has been the sufficiently creative nte us about your proposals for government.
But there will be a candidate to be better used advertising resources.
Acuña has the advantage of having used his years in office to make his mark by imposing strong blue, red and white-the same as Pilsen Trujillo on poles, walls, panels, uniforms, etc.. His campaign slogan: "the great change can not stop" is not bad but I think it best: "No to corruption" in reference to its direct competition is associated with themes promote and mismanagement while he piola able to spend with issues such as the paved runways and other complaints. Acuña's strength is precisely the weakness of its rival.
And Daniel Salaverry advertising? 
I think is just defining a message and targeting a specific audience. A "Trujillo deserves more" not say much has happened to "you listen, you know, is like you" trying to get in tune with youth. The problem is that your spot is not original release, is a replica of that used by Rodriguez Zapatero's PSOE in the general elections in Spain. The PAN in Mexico and had kidnapped in 2009 and now Salaverry does not think that is a risk in this age of YouTube and social networks. As well a student told me after noticing Communications of plagiarism: "If you have to do a spot creativity, creativity will not govern a city."
I think is just defining a message and targeting a specific audience. A "Trujillo deserves more" not say much has happened to "you listen, you know, is like you" trying to get in tune with youth. The problem is that your spot is not original release, is a replica of that used by Rodriguez Zapatero's PSOE in the general elections in Spain. The PAN in Mexico and had kidnapped in 2009 and now Salaverry does not think that is a risk in this age of YouTube and social networks. As well a student told me after noticing Communications of plagiarism: "If you have to do a spot creativity, creativity will not govern a city."
What is your opinion on the advertising of the other candidates?
Cassinelli has been the most aggressive questioning Acuña with that of "are you still waiting for the big change?". It should now promote the candidate of Democratic Force, Susana Villaran game and could spring a surprise and getting elected Mayor of Lima. National Unity Fernandez says that we should not resign, Trujillo's problems are solvable, but what are these solutions? Should mention in an upcoming spot. Join Alban Rodriguez could rise in the polls because of the strength of their district candidates. Should focus its strategy to make themselves known in Trujillo center is where you define the election. His parody spot where the "up, up!" Series "Al fondo hay sitio" has helped him to win voters may not but to turn heads in the population.
Cassinelli has been the most aggressive questioning Acuña with that of "are you still waiting for the big change?". It should now promote the candidate of Democratic Force, Susana Villaran game and could spring a surprise and getting elected Mayor of Lima. National Unity Fernandez says that we should not resign, Trujillo's problems are solvable, but what are these solutions? Should mention in an upcoming spot. Join Alban Rodriguez could rise in the polls because of the strength of their district candidates. Should focus its strategy to make themselves known in Trujillo center is where you define the election. His parody spot where the "up, up!" Series "Al fondo hay sitio" has helped him to win voters may not but to turn heads in the population.
And what about the campaigns of candidates for regional president? There thing is worse. Murgia can be honest and hardworking but the picture you used does not help, reveals her advanced age. Leo mentions that he has experience of governance, but nobody remembers his vaunted experience. Llempen claims to be a good manager but the publicity given to understand that he can not alone, it needs to govern Acuña. All three should make a clear difference and this is achieved with specific development proposals.
Some candidates Cassinelli Acuña and are using popular cumbias to bolster his candidacy. How this promotes the remembrance of your image?
Cumbia is sticky, is the pace of fashion, but has the disadvantage that the tunes are very similar to each other. Acuña with La cumbia del Chato want to achieve the same impact as Fujimori The Chinese dance in 2000. If you want to get more out, candidates must take dance lessons and make your bailetones s popular rallies. A punchy song, it works.
Do you think that, overall, there has been a good use de las redes sociales (facebook, twitter) o se ha desaprovechado e 
stas herramientas modernas?
Todos los candidatos la están utilizando pero ninguno ha desarrollado una estrategia para maximizar el impacto de estos medios. Las redes sociales y el twitter es un medio excelente para captar el voto juvenil. A través de los medios on-line un candidato podría tener un chat abierto y responder directamente las inquietudes de los votantes. También le puede servir para la “guerra sucia”, es decir esparcir una “bola” difamatoria contra un candidato rival que cuando éste se diera cuenta le sería muy difícil contrarrestar. Esta campaña y las presidenciales of 2011 will still be defined off-line media. This figure probably will change in the electoral process of 2014 onwards.
The spread of media surveys, what effects can be from undecided voters at the time of the vote?
benefit surveys favorites and crush the Smurfs. Handled many of the undecided that borders Trujillo 50% of the electorate by forcing them to vote for the "least bad" and not by their enjoyment of their sympathies. Surveys are an illusion, a virtual reality, they do lose or win battles before they are made. Hopefully most people realize that their vote does count and that voting can generate awareness on 3 October surprise.
stas herramientas modernas? Todos los candidatos la están utilizando pero ninguno ha desarrollado una estrategia para maximizar el impacto de estos medios. Las redes sociales y el twitter es un medio excelente para captar el voto juvenil. A través de los medios on-line un candidato podría tener un chat abierto y responder directamente las inquietudes de los votantes. También le puede servir para la “guerra sucia”, es decir esparcir una “bola” difamatoria contra un candidato rival que cuando éste se diera cuenta le sería muy difícil contrarrestar. Esta campaña y las presidenciales of 2011 will still be defined off-line media. This figure probably will change in the electoral process of 2014 onwards.
The spread of media surveys, what effects can be from undecided voters at the time of the vote? benefit surveys favorites and crush the Smurfs. Handled many of the undecided that borders Trujillo 50% of the electorate by forcing them to vote for the "least bad" and not by their enjoyment of their sympathies. Surveys are an illusion, a virtual reality, they do lose or win battles before they are made. Hopefully most people realize that their vote does count and that voting can generate awareness on 3 October surprise.
How plays the emotional and rational when you vote?
Human beings are more emotional than rational. The elections are and will be a game of sympathy rather than proposals. The APRA for example generates hatreds and attachments Trujillo alike. Many pests spend talking the APRA and the moment of truth make a star by an irrational impulse.
Human beings are more emotional than rational. The elections are and will be a game of sympathy rather than proposals. The APRA for example generates hatreds and attachments Trujillo alike. Many pests spend talking the APRA and the moment of truth make a star by an irrational impulse.
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