The marketing of fear exists. Is being implemented with enthusiasm calculated since the media became mass, or perhaps earlier, since the emperors, popes, priests, orators, preachers, used mass terror war or political purposes. In the dictionary marketing & advertising no definition of marketing fear. Moreover, marketers and experts in campaigns do not support its use, because it is an unethical practice and in my view should be punished with imprisonment for the entire collective damage it generates. If we were to sketch a formal definition would read: strategy to raise level of sales of a product of an ideological position to the detriment of another, or promotion of belligerent action by instilling fear of a massive audience and heterogeneous . the practice of marketing of fear is not illegal and have no doubt that in the near future will be underway in the mesh of studies from major universities. Commercially, the brands that use this type of marketing is the pharmaceutical industry to raise their sales people not only create the drug but that sometimes comes with the virus laboratory included. H1N1 flu is a good example and although there was talk of sanctions and fines, the matter was at the end forgotten.
Whatever the purpose, good or bad intentions, "the use of the marketing of fear has always been harmful to society in general. In world history served to promote the cross, religious persecution, anti-Semitism of the Nazis blamed the Jews for all the misfortunes of the German people. In the United States, land of the free-served to promote the Cold War and now the terror of Muslim fundamentalism.
While it is true that in Peru there has always been Republican counter-or the dirty war to discredit rivals the emergence of the marketing of fear made its appearance one night in May 1990 when the Apra-Horor the eclipse of Alan García's first government-sponsored a rough spot pirated image of The Wall film by Alan Parker, which demonized policy shock of the candidate Vargas Llosa. The result, Fujimori won the election and weeks later applied Fujishock who vowed not to apply, staying ten years in power which was pacified and ordered the country economically, the price of debasing the institutions and society.
With the fall of the Berlin Wall and globalization right "villain" went on to become "good" and left the poor, the backward, the wretched of the film. After 21 years of neoliberal regimes, a socialist and advocate for social justice in the country, is a creature frowned upon, a pariah, an aggressor and enemy of progress, a critter with which to pursue and annihilate it represents a threat stability of the now beloved economic model that has become Peru in Wonderland.
As if it were a sacred dogma of the Holy Grail, macroeconomic growth that benefits the few and gives back to many is defended tooth and sword for the media who have left aside his objectivity to defend their interests. Susana Villaran demonized at the time with marches SUTEP, burning tires, right down to terrucos and came near to mayor of Lima not to leave. At this time happens the same with Ollanta Humala who is attacked on all sides of the massive and constant. Following the Nazi maxims: lies, lies that something is or The bigger the lie, the more people will believe , it is certain that the neutral mass, one that has not yet decided its vot 
or decanting the final-called "lesser evil", not import them representing the most corrupt government and rapine history. Proven is that companies are afraid of change and opt for the crumbs of the status quo.
or decanting the final-called "lesser evil", not import them representing the most corrupt government and rapine history. Proven is that companies are afraid of change and opt for the crumbs of the status quo. With means so intolerant and undemocratic, media practitioners of terrorism in Peru if someone like Hitler or Idi Amin for re-election, winning safety pin.
